Ultimate Fishing show- January 11-14

lschultz • January 2, 2024

Cold temperatures have finally arrived.  If you are one of the brave souls who enjoy fishing on the hard water, or chasing steelhead on a semi-frozen river, swing by the Ultimate Fishing show in Novi to grab some new gear.  The Ultimate Fishing Show is a four-day event held at the Suburban Collection Showplace in Novi. This year it runs from Thursday the 11th – Sunday the 14 th . Opportunities to learn new fishing techniques, reunite with old friends, book a charter and maybe even learn more about local fishing clubs will all be part of the show. This show is the largest fishing show in the nation.

Some of the attractions include:

Hawg Trough

Guest fishing experts will be on-hand all weekend to provide seminars and fishing demonstrations on this mobile 5,000-gallon fish tank!  Audience participation by both seasoned anglers and freckle-faced kids keep the crowd entertained throughout the day.

Lake Ultimate

An indoor lake? You bet! With over 110,000 gallons of water, this lake provides the Ultimate opportunity for seminar leaders to present from their fully rigged fishing boats while trolling, casting and actually catching fish. By trolling back and forth in front of the bleachers with their bow-mounted trolling motors, the tournament pros are able to give truly unique seminars. This is the most innovative seminar platform of any fishing show in the world.

Ice Fishing Village

The Ultimate Fishing Show will have more Ice Fishing Tackle than any other show in Michigan…ever! Manufacturer booths will be present, including Clam, Otter Outdoors, Striker, Frabill, Jiffy, Eskimo, Normark, Marcum, Strikemaster, and many more. Multiple retailers will be present including Frank’s Great Outdoors, with literally “tons” of ice tackle. Daily seminars will be given by the best in the business. This is something you definitely don’t want to miss!

MUCC will have a booth as we have had every year since this event started. Staff and volunteers will be there talking about all of the programs MUCC has to offer and why you should become a member.  We will also have a large display of animal pelts and waterfowl taxidermy to test your wildlife knowledge. Nick Green our magazine editor will also be on hand talking about the winter issue of MOOD magazine. and camp director Shannon Stover will be holding educational activities for kids and talking about our summer camp programs.

For more information and discounted tickets visit the Showspan website https://showspan.com/UFD/home/dates-times-admission/

So come on out and pay us a visit at booth number 2964

Recent Posts

No License, No Problem: Free Fishing Weekend in Michigan

By Olivia Triltsch • January 22, 2026
Michigan winters are long, but that just means fishing season doesn’t stop, it adapts to the weather. For many anglers, winter means ice fishing: drilling holes in frozen lakes, scouting for perch or pike, and enjoying fresh air with family and friends. This year, the Michigan Department of Natural Resources is making it even easier to get out on the ice by holding a Free Fishing Weekend that’s perfect for both experienced anglers and folks trying ice fishing for the first time.

Small Game Spotlight: Michigan Squirrels

By Olivia Triltsch • January 15, 2026
Squirrels have been part of Michigan’s forests and woodlands since before European settlement, thriving in diverse habitats from dense hardwood forests to

Beyond the Bald Eagle: Michigan's Other Iconic Eagle

By Olivia Triltsch • January 8, 2026
Golden Eagles (Aquila chrysaetos) are not year-round residents in Michigan, but they have a long history of passing through the state during seasonal migrations
More Posts